Work

A structural model of factors influencing the introduction of neurobranding technologies

Year: 2024

Type: article

Source: Economic Analysis Theory and Practice

DOI: 10.24891/ea.23.11.2133

Authors: Elena M. AZARYAN, Irina Z. GLEBOVA

Institution: Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404921573

FWCI: 0.472

Cites: 3

Cited by: 1

Related to: 10