Year: 2024
Type: article
Study design: Observational Study
Abstract: In today's digital realm, electronic wallets (E-wallets) have seamlessly integrated into our daily transactions, offering unparalleled convenience and efficiency to users worldwide. This research paper aims to delve into the impact of various E-wallets, including well-known platforms like Paytm and Google Pay, on consumer preferences. Through an extensive study, approximately 250 individuals were surveyed to discern their E-wallet preferences and the factors steering their decisions. Leveraging statistical methodologies such as 2-sample T-tests and graphical analysis, this research investigates the relationship between independent variables and E-wallet adoption. Initial findings highlight the crucial role of factors such as user experience, security features, and brand reputation in shaping consumer preferences for E-wallets. This study contributes significantly to our understanding of consumer behaviour in the digital payment ecosystem, offering valuable insights into the determinants influencing E-wallet usage across diverse demographics.
Authors: Umalaxmi Patne, Sayih Otmane
Institution: Sri Manakula Vinayagar Educational Trust
Language: English
Subfield: Health Information Management
Field: Health Professions
Domain: Health Sciences
Open Access status: hybrid
OpenAlex ID: W4404924786