Work

Revolutionizing Marketing Management: Navigating the Era of New Age Technologies

Year: 2024

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/978-1-83608-708-320241007

Authors: Namrata Prakash, Monu Bhardwaj, Priya Jindal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404931845

FWCI: 10.7

Cites: 23

Cited by: 7

Related to: 10