Work

Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective

Year: 2024

Type: article

Source: European Business Review

DOI: 10.1108/ebr-01-2024-0049

Authors: Francisca Araújo, Amélia Brandão, Aijaz A. Shaikh

Institutions: Universidade do Porto, Institute of Information and Computational Technologies, National University of Sciences and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4404938144

FWCI: 4.377

Cites: 59

Cited by: 6

Related to: 10