Work

The Impact of Online Video Streaming on Customer Engagement in Social Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Technology, Computer, and Electrical Engineering

DOI: 10.1109/icitacee62763.2024.10761951

Authors: Surjandy, Satrio Matin Utomo, Wihendro, Harijanto Pangestu, Indriana, Gatot Hendra Prakoso, Aloysius Bernanda Gunawan

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404955473

FWCI:

Cites: 18

Cited by:

Related to: 10