Work

Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships

Year: 2024

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2024.2435479

Authors: Sofia Batista Ferraz, Yuri Marcel Dallabrida

Institutions: Universidade de São Paulo, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundação de Amparo à Pesquisa do Estado de São Paulo

Award: G5502346650

OpenAlex ID: W4404974452

FWCI: 1.238

Cites: 125

Cited by: 5

Related to: 10