Work

The effect of self-confidence in the relationship between influencer marketing and willingness to buy

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.143043

Authors: Dominyka Venciute, Ricardo Fontes Correia, Agne Kudzmanaite, Marius Kuslys

Institutions: ISM University of Management and Economics, Universidade Politécnica de Bragança

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405000347

FWCI: 2.232

Cites:

Cited by: 3

Related to: 10