Work

Role of digital maturity and customer profiling: potentials for lead generation - a study in oil and gas industry

Year: 2024

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.143038

Authors: Dominique Futterer, Anna Maria Wassermann

Institution: Mendel University in Brno

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4405000371

FWCI:

Cites:

Cited by:

Related to: 10