Work

Youth perspectives on native short-video advertising on Chinese social media

Year: 2024

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/dcln8295

Authors: Ruowen Wang, Huan Chen

Institution: Alibaba Group (China)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405010753

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