Work

Influence tactics and marketing channel relationship management

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2023-0483

Authors: Thac Dang-Van, Ninh Nguyen, Simon Pervan, Hoang Viet Nguyen, Muhammad Abid Saleem

Institutions: University of Economics Ho Chi Minh City, RMIT University, Thuongmai University, University of Wollongong

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405010812

FWCI: 1.522

Cites: 31

Cited by: 3

Related to: 10