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Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/vydb4068

Authors: Songyong Hu, Zhiqiang Cong

Institution: Krirk University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405011793

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