Work

How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns

Year: 2024

Type: article

Source: Journal of cultural marketing strategy.

DOI: 10.69554/cwqb3739

Authors: Animesh Kumar Sharma, Rahul Sharma

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405011803

FWCI: 5.954

Cites:

Cited by: 8

Related to: 10