Work

Cultural sensitivity in consumer goods and marketing : A mixed methods exploration

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/fyxa2078

Authors: Rebekah Lassiter, Lisa Kiang, Alycia Silman, Katherine-Thu Yule, Xiaotong (Eva) Wu, Yang Fan, Ashley Maxime, Madeline Alexanian, Marisa Busquets, Zoe N. Stuckey

Institutions: Wake Forest University, Northeastern University, University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405011832

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10