Work

The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/ldsu7040

Authors: Malak Al-Ahmad, Christian Rudeloff, Johann Bronstein

Institution: Hochschule Macromedia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405011874

FWCI: 2.977

Cites:

Cited by: 4

Related to: 10