Work

The Effect of Ad Appeals in the Environmental Advertising: Focusing on the Moderating Effect of Advertising Skepticism and Environmental Involvement

Year: 2024

Type: article

Source: Advertising Research

DOI: 10.16914/ar.2024.142.158

Authors: Huang Shuo, Se-Jin Lee

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4405040245

FWCI:

Cites:

Cited by:

Related to: 10