Work

Customer Segmentation Using K-Means Algorithm

Year: 2024

Type: book-chapter

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/979-8-3693-8442-8.ch009

Authors: Debabrata Datta, Anal Acharya, Kwanan Mondal, Meghna Mondal, Tanushree Sarkar

Institution: St. Xavier's College (Autonomous), Kolkata

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405066624

FWCI: 1.49

Cites: 23

Cited by: 7

Related to: 10