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What Do Experts Think about Product Placement: Focusing on the Current Status and Challenges

Year: 2024

Type: article

Source: 커뮤니케이션학 연구

DOI: 10.23875/kca.32.4.5

Author: Hee Bok Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405199672

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