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Let’s focus on the magic of an artist: the artist contagion effect on products that feature art

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2022-0868

Authors: Pielah Kim, Hua Chang

Institutions: Marymount Manhattan College, Towson University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405215209

FWCI: 0.466

Cites: 52

Cited by: 1

Related to: 10