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#IAmAmazon: personalizing buyer-seller connect in Indian e-commerce

Year: 2024

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-06-2024-0182

Authors: Pooja Darda, Shailesh Pandey

Institution: Jaipuria Institute of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405216557

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Cites: 3

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Related to: 10