Work

Understanding fashion omnichannel experience through mobile application customer reviews

Year: 2024

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2024.2417304

Authors: Muzhen Li, Li Zhao

Institutions: University of Kentucky, University of Missouri

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405256074

FWCI: 4.656

Cites: 24

Cited by: 10

Related to: 10