Work

Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing

Year: 2024

Type: article

Study design: Observational Study

Source: Business Strategy & Development

DOI: 10.1002/bsd2.70047

Authors: Tuan Khanh Vuong, Thuy Ngoc Lam, Ha Manh Bui

Institutions: HUTECH University, University of Finance - Marketing, Saigon University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4405259491

FWCI: 7.484

Cites: 43

Cited by: 16

Related to: 10