Work

Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens

Year: 2024

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-11-2023-6426

Authors: Anand Jhawar, Sanjeev Varshney, Prashant Kumar

Institutions: Institute of Management Technology, Xavier School of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405262245

FWCI: 13.13

Cites: 52

Cited by: 18

Related to: 10