Work

The impact of social media influencer information overload on purchase avoidance: the role of customer confusion and prior product knowledge

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-12-2023-0454

Authors: Durgesh Agnihotri, Pallavi Chaturvedi, Vikas Tripathi

Institutions: G.L. Bajaj Institute of Technology and Management Greater Noida, Amity University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405263264

FWCI: 10.94

Cites: 83

Cited by: 15

Related to: 10