Work

World Practice of Stimulating Innovation Activity

Year: 2024

Type: conference-paper

Abstract: This article examines the impact of mass media on the methods of doing business in a digital market economy.Media to promote new ideas and highlight important issues, attract government attention, as well as means of advertising products and attracting potential customers.

DOI: 10.34660/inf.2022.43.68.005

Authors: O.V. Narimanova, N.F.o. Narimanov

Institutions: Ryazan State Medical University named after Academician I.P. Pavlov, Academy of the Federal Security Service of the Russian Federation

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4405276197

FWCI:

Cites:

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