Work

Efek Sosial Media Marketing dan Ulasan Pelanggan terhadap Branding dan Penjualan Parfum HMNS

Year: 2024

Type: article

Abstract: This research aims to reveal the impact of social media marketing and customer reviews on branding and sales of HMNS perfume products. Using the Literature Review and Systematic Literature Review research methods, This research identifies how social media marketing and customer reviews influence consumer perceptions of branding and decisions in purchasing HMNS perfume products. The research results show that social media marketing and customer reviews can increase branding awareness, strengthen the brand image, and encourage increased product sales. This research also found that consumers who were involved in a social media campaign were more likely to make a purchase than brands who were not exposed to it.

Source: Konsensus Jurnal Ilmu Pertahanan Hukum dan Ilmu Komunikasi

DOI: 10.62383/konsensus.v1i6.477

Authors: Muhammad Arif, Firman Darussalam, Aditya Faziawan Azhar, April Laksana

Institution: Universitas Bina Bangsa

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405291627

FWCI: 0.744

Cites:

Cited by: 1

Related to: 10