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Konstruksi Sosial Penggunaan Make-up Mahasiswi di Universitas Terbuka

Year: 2024

Type: article

Abstract: This study aims to understand the social constructs that affect the use of makeup in Open University students. The factors discussed include the influence of social media, social factors, culture, and their impact on confidence in meeting existing beauty standards. Using a qualitative descriptive approach, this study explores social norms that contribute to the perception of beauty and the practice of using makeup. The results of the study are expected to provide a deeper understanding of the perception of beauty among female students.

Source: Konsensus Jurnal Ilmu Pertahanan Hukum dan Ilmu Komunikasi

DOI: 10.62383/konsensus.v1i6.498

Authors: Syerly Martiza, Grace Apriani Sihombing

Institution: Indonesia Open University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

OpenAlex ID: W4405291644

FWCI:

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