The effect of family business image on brand co-creation: a moderated serial mediation model
Year: 2024
Type: article
Authors: Le Nguyen Hoang, Nguyen Thi Hong Vinh
Institution: Ho Chi Minh University of Banking
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405325426