Work

Outside in: the atmospheric disruptions of popular culture

Year: 2024

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2024.2438808

Authors: Cerise Thorel, Boris Collet, Baptiste Cléret

Institutions: Normandie Innovation Marché Entreprise Consommation, Université de Rouen Normandie, Université Savoie Mont Blanc

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405329246

FWCI: 1.887

Cites: 56

Cited by: 4

Related to: 10