The interaction between personalized pricing and multi-item purchases: A random utility model approach
Year: 2024
Type: article
Abstract: We construct a duopolistic random utility model to investigate the effect of personalized pricing on consumers and firms, allowing consumers to purchase from both firms. Under an exponential distribution, personalized pricing always benefits firms but can either benefit or harm consumer welfare.
Source: Economics Letters
Authors: Qiuyu Lu, Noriaki Matsushima
Institution: The University of Osaka
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,980
Awards: G3274828825, Economic stagnation and widening wealth inequality: Crises of the world economy and a construction of a unified macroeconomic theory, Theoretical and Experimental Analysis of Market Foreclosure via Exclusive Contracts, G4713469407, Oligopolists' market power in labor and product markets and the interactions among the markets, G7824249963, Competition Policy Regarding Platform-Based and Technology/Data-Intensive Supply Chains
OpenAlex ID: W4405330879