Work

Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews

Year: 2024

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22169

Authors: John Kim, Gregory R. Thrasher, Caitlin A. Demsky

Institution: Oakland University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405368081

FWCI:

Cites: 46

Cited by:

Related to: 10