Work

For prime customers only: consumer decision-making towards targeted mobile coupons

Year: 2024

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-10-2023-0612

Authors: Siyu Gong, Danni Suo, Jiatong Dai

Institutions: Nanjing Normal University, Southwest University of Science and Technology, Nanjing Agricultural University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405373048

FWCI: 0.935

Cites: 48

Cited by: 2

Related to: 10