Work

The Impact of Consumer Perceived Value of Baby Products Based on Brand Types on Attitudes and Purchase Intentions: Targeting ambivalent Consumers

Year: 2024

Type: article

Study design: Observational Study

Source: The Korea Society for Innovation Management & Economics

DOI: 10.14386/sime.2024.32.4.6

Authors: ???, Yeji Nam, Junghoon Lee, Doyeon Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405380243

FWCI:

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