Work

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2438

Authors: Sajith Narayanan, Guru Ashish Singh

Institutions: Flame University, University of Szczecin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405399827

FWCI: 12.57

Cites: 171

Cited by: 27

Related to: 10