Work

Mini-programs as substitution or promotion? Deciphering the cross-channel impact on e-marketplace purchases

Year: 2024

Type: article

Source: Internet Research

DOI: 10.1108/intr-11-2023-1067

Authors: Juan Wang, Jie Fang, Yuting Wang

Institutions: Chongqing University, University of Nottingham Ningbo China, Shanghai University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405419333

FWCI:

Cites: 51

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Related to: 10