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Does Negative Publicity Change Tourists’ Advocacy Intention on Online Hotel Websites? Searching for Answers from an Online Travel Agency Study

Year: 2024

Type: article

Study design: Observational Study

Source: Service Science

DOI: 10.1287/serv.2023.0055

Authors: Chih-Hui Hsiao, Kuan-Yang Chen, Shih-Shuo Yeh, Yi-Tsen Hsieh, Tzung-Cheng Huan

Institutions: National Chiayi University, National Taipei University of Nursing and Health Science, National Cheng Kung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405423319

FWCI: 0.73

Cites: 63

Cited by: 1

Related to: 10