Year: 2024
Type: conference-paper
Abstract: This study indicates the impact of AI-generated content (AIGC) on customer acquisition enhancement for small and medium-sized enterprises (SMEs) in Chengdu, aiming to reveal how AIGC adoption affects companies' market performance.We break down AIGC adoption into five dimensions: AI creative production, AI short video production, AI copywriting, AI voice generation, and AI image generation.By empirically analyzing the questionnaire and in-depth interview data from 150 Chengdu SMEs, we find that AIGC adoption has a positive effect in significantly improving the customer acquisition ability of enterprises.The regression analysis results show that each AIGC segmentation application has a different degree of impact on the customer acquisition of enterprises, with the impact of AI short video production and AI creative production being particularly significant.This study provides empirical support for how enterprises can effectively utilize AIGC technology and offers specific suggestions for enhancing the market competitiveness of SMEs.
Author: Wang Yao
Institution: Tianfu College of SWUFE
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405426737