Work

A New Method of B2B Customer Segmentation Based on Firmographic Data, and RFM and Graph Models

Year: 2024

Type: conference-paper

Source: IEEE International Conference on e-Business Engineering (ICEBE)

DOI: 10.1109/icebe62490.2024.00021

Authors: Amira Ben Hadid, Sara Bouguelia, Hamamache Kheddouci

Institutions: Lyon 1 Université, Laboratoire d'Informatique en Images et Systèmes d'Information, Université Lumière Lyon 2, Décision et Information pour les Systèmes de Production

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405440700

FWCI:

Cites: 22

Cited by:

Related to: 10