Work

Research on Marketing Effectiveness and Fans Interaction of Short Dramas Based on the SIPS Model

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE International Conference on e-Business Engineering (ICEBE)

DOI: 10.1109/icebe62490.2024.00026

Authors: Yuan Pu, Chunlin Duan, Ye Liu, Yanchen Wu, Zhiyuan Fang, Mianchao Huang

Institutions: South China University of Technology, Boston University, Sun Yat-sen University, Guangdong Baiyun University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405440790

FWCI:

Cites: 3

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Related to: 10