Work

Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories across the EKB Model

Year: 2024

Type: article

Study design: Observational Study

Source: Communication Today

DOI: 10.34135/communicationtoday.2024.vol.15.no.2.8

Authors: Paulo Duarte Silveira, Yash Chawla, Duarte Xara-Brasil

Institutions: Universidade Politécnica de Setúbal, University of Science and Technology, Korea University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Fundação para a Ciência e a Tecnologia

Award: Centro de Estudos e Formação Avançada em Gestão e Economia da Universidade de Évora (CEFAGE-UE)

OpenAlex ID: W4405485765

FWCI: 2.918

Cites: 70

Cited by: 4

Related to: 10