Work

Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media

Year: 2024

Type: article

Source: Communication Today

DOI: 10.34135/communicationtoday.2024.vol.15.no.2.6

Authors: Simona Ščepková, Anna Zaušková

Institution: Ss. Cyril and Methodius University in Skopje

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: Ministerstvo školstva, vedy, výskumu a športu Slovenskej republiky

Award: G1159799736

OpenAlex ID: W4405485876

FWCI: 2.189

Cites: 60

Cited by: 3

Related to: 10