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Investigating Social Media Marketing Adoption among Homestay Operators in Malaysia

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Hospitality Tourism and Wellness Studies (JHTW)

DOI: 10.70944/jhtw.v1i1.1438

Authors: Noraihan Mohamad, Cheng Wei Shi, Adlina Syahirah Azmin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4405493539

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