Work

Assessing the Impact of Message Sources and Content on B2B Social Media Marketing Effectiveness

Year: 2024

Type: article

Source: Communication Today

DOI: 10.34135/communicationtoday.2024.vol.15.no.2.9

Authors: Nanik Haryana, Nurkholish Majid, Yuniningsih Yuniningsih

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405513920

FWCI: 1.459

Cites: 52

Cited by: 2

Related to: 10