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Driving Digital Consumer Engagement for Sponsor Brands: The Case of FIFA World Cup 2022

Year: 2024

Type: article

Source: Event Management

DOI: 10.3727/152599524x17265263360485

Authors: Balamurugan Annamalai, Shabana Chandrasekaran, R.V. ShabbirHusain, Masayuki Yoshida

Institutions: XIM University, S.P. Jain Institute of Management and Research, Hosei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405530610

FWCI:

Cites: 56

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Related to: 10