Work

Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability

Year: 2024

Type: article

Source: Consumer Psychology Review

DOI: 10.1002/arcp.1107

Authors: Mathew S. Isaac, Bobby J. Calder

Institutions: Seattle University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Marketing Science Institute

OpenAlex ID: W4405530697

FWCI: 8.887

Cites: 58

Cited by: 19

Related to: 10