Work

Modeling brand experience and brand equity association in the banking industry: mediating role of brand identification, attachment and engagement

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-07-2024-0231

Authors: Rashed Al Karim, Iffat Fayeza Hoque, Mohammad Wahidul Islam, Faria Shamsun

Institution: East Delta University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405545626

FWCI: 4.656

Cites: 68

Cited by: 10

Related to: 10