Work

The Influence of Virtual Anchor Characteristics on Consumers ' Purchase Intention in the Context of E-commerce Live Broadcasting

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1145/3700058.3700063

Author: Ailing Qiu

Institution: Central University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405560168

FWCI: 2.713

Cites: 3

Cited by: 2

Related to: 10