Year: 2024
Type: article
Abstract: This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.
Authors: Abdur Rahman, Hendra Riofita
Institution: Universitas Islam Negeri Sultan Syarif Kasim Riau
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405582313