Work

Connected wine packaging in retail: quantifying customer interaction and preferences for wine information

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-05-2024-0025

Authors: Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado, Tamara Bucher

Institutions: University of Newcastle Australia, UNSW Sydney, Bern University of Applied Sciences, Hunter Medical Research Institute

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405583124

FWCI: 0.935

Cites: 84

Cited by: 2

Related to: 10