Work

A Study on Brand Identification Strategy in the Package Design of Pet Food -Focusing on Online Market for Pet Food Brands in Korea and China-

Year: 2024

Type: article

Source: The Treatise on The Plastic Media

DOI: 10.35280/kotpm.2024.27.4.6

Authors: Zhe Yun Wu, Won Beom Lee

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4405583506

FWCI:

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