Work

A study on the user response to situation-aware digital signage advertising

Year: 2024

Type: article

Study design: Observational Study

Source: The Treatise on The Plastic Media

DOI: 10.35280/kotpm.2024.27.4.10

Author: Min Suk Kim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405583909

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